Valentino

House Summary

Valentino's fragrance line benefits from a mentality many designer houses lack: it hires seriously and lets those perfumers actually work, rather than treating scent as a licensing afterthought to the fashion collections. Its Born in Roma line, launched for both women and men in the summer of 2019, turned what had been a single-release business into an ongoing saga of playful, brightly bottled follow-ups rather than a one-off campaign. The result is a catalogue that sits a level above where its designer-counter placement would suggest, favouring modern, versatile, well-balanced compositions over safe genericism. It represents the more credible end of mainstream designer perfumery.