Unique'e Luxury

House Summary

Unique'e Luxury was founded in 2017 by M. Serhat Okyay and Selim Özen as the first niche perfume brand out of Izmir, though the operation is deliberately split across two countries — fragrances are designed in California and manufactured in Turkey, with the brand headquartered in the US. That dual identity shapes its mentality: it works within the performance-first, high-projection style associated with Turkish niche perfumery, but markets itself with an American luxury sensibility rather than presenting as purely regional. Compositions favour immediately noticeable, high-concentration extrait de parfum releases aimed at enthusiasts who prize impact over restraint.