Matiere Premiere

House Summary

Matière Première was founded in 2019 by perfumer Aurélien Guichard together with Cédric Meiffret and Caius von Knorring; Guichard is a seventh-generation master perfumer from a Grasse family, giving the house's raw-material focus real technical pedigree rather than just a marketing angle. The brand is built on an explicitly intellectual premise: each fragrance is organised around a single natural material pushed to its limit — its name literally translates from French as raw material — rather than a conventional blended accord. That mentality treats perfumery closer to material study than storytelling, and has since attracted Kering Beauté as a minority investor.