Lattafa Perfumes

House Summary

Lattafa's roots go back further than its recent viral reputation suggests — the company was established in 1980 by Sheikh Shahid Ahmad and Shoaib Iqbal, officially launching its perfume line in 1992, and is now run by the third generation of the founding family. That history sits underneath what has become the house most responsible for forcing the wider industry to take affordable Middle Eastern perfumery seriously: a mentality of extreme value and rapid catalogue expansion rather than any single defining aesthetic. It prices well below comparable niche competitors, betting on volume and word-of-mouth over exclusivity, occasionally producing breakouts that rival far pricier releases.