Gucci

House Summary

Gucci's fragrance line shifted noticeably after Alessandro Michele became creative director in 2015 — over the following years he pulled the house's aesthetic away from sleek minimalism and back toward maximalist Florentine craft, working closely with Firmenich perfumer Alberto Morillas on the results. That partnership carries the same confident, eclectic excess as the house's runway output, translating the brand's provocative fashion identity directly into scent. The mentality favours strong, colourful, attention-seeking compositions over anything understated, treating fragrance as another extension of the label's visual language. Gucci is not a house that does subtlety, and under that direction it stopped trying to be.