Bond No 9

House Summary

Bond No 9 was founded in 2003 by Laurice Rahmé, a Paris-born beauty-industry veteran who had previously built the American businesses of Annick Goutal and Creed, making her the first woman to head a New York perfume house. She launched it partly as a personal response to September 11 — an attempt to restore civic pride to her adopted city — naming it after 9 Bond Street, the NoHo address where it began. That origin shapes the mentality: the catalogue is deliberately mapped onto New York neighbourhoods, each fragrance built to capture a specific urban mood rather than a generic luxury concept.