I definitely believe that perfumes hold memories, and I think a lot of people would agree with me. For example, imagine you have a girlfriend and you always wear the same perfume whenever you meet her. After a while, that fragrance will start to become connected with her in your mind. And it does not even have to be a person; a perfume can also hold memories of a place, an environment, or even an object. To give an example from my own life, The Most Wanted EDT Intense is basically America itself for me, because that was the only perfume I used while I was there. Every time I smell it, my memories from America come back to me. My advice is this: if there is a perfume you have not built a connection with yet, do not wear it around the wrong places or the wrong people.